Mitsubishi dealers are actively promoting promotional programs for all car models sold in the Vietnamese market.
From the beginning of the year until now, Mitsubishi has regularly applied many incentives for car buyers, typically reducing registration fees and giving away accessories worth a few dozen to hundreds of millions of dong.
Entering May, dealers continue to offer more significant discounts for all car models being sold, along with support packages from 50% to 100% of registration fees.
Mitsubishi car models are being offered `huge` incentives at dealerships
According to a survey at a dealership in a southern province, the current incentive is 100% registration fee support and free accessories for Pajero Sport, Outlander, Attrage, and Triton models.
Meanwhile, the `hot` car models Mitsubishi Xpander and Xpander Cross are only supported for 50% of the registration fee.
In addition, a sales consultant at an agent also offers a `Loc Phat` package that includes 100% of the registration fee, an additional 50% of the registration fee, along with a free iPhone worth 30 million VND to the buyer.
Mitsubishi car prices in May 2023:
Car model | Highest genuine offers | Highest total incentive value at the dealership |
Pajero Sport | 68 million | 136 million |
Outlander | 67.5 million | 115 million |
Xpander | 20 million | 53 million |
Attrage | 26.5 million | 52 million |
Triton | 28 million | 56 million |
Currently, the dealer’s promotional program is helping customers benefit, with incentives much higher than those from the genuine manufacturer.
Specifically, Mitsubishi is promoting a 50% reduction in registration fees with Pajero Sport, but at some dealers, the reduction is up to 100%, increasing the discount value from 68 million to 136 million VND.
Pajero Sport is the model with the highest reduction in Mitsubishi’s product range
This is the most expensive car model of the Japanese automaker in Vietnam.
Mitsubishi Outlander is supported with a 50% reduction in registration fees and a free 360-degree camera accessory according to the genuine program.
Outlander is distributed with 2 versions: 2.0 CVT and 2.0 CVT Premium with prices of 825 million VND and 950 million VND respectively.
Although it is the best-selling car model in the segment, the Xpander is being sold at a significant discount.
The best-selling MPV model Xpander is also promoted with discounts depending on each dealer
Xpander is being heavily discounted in May, with the lowest reduction of 50% registration fee and additional accessories, bringing the total value up to 53 million VND.
Finally, the remaining two models in Mitsubishi’s product range, Attrage and Triton, receive a 100% discount on registration fees.
In addition to discounts on cars, dealers also give additional accessories to buyers, such as heat-insulating films, floor linings, trunk lids for pickup trucks, steps, 360-degree cameras, and dash cams.
Mitsubishi’s move is expected to add more heat to the Vietnamese auto market in the near future.