Marvel's Gamble of the Decade: Choosing Robert Downey Jr. 2
10 years ago, Disney bought Marvel for 4 billion USD and from there built the powerful empire it is today: A large, diverse superhero universe;
Back in 2009, Marvel Studio was still a small studio, trying to find a solid foothold in the competitive Hollywood market.
Iron Man can be considered an `all or nothing` gamble of Marvel Studios and president Kevin Feige at that time.
With such importance, Kevin decided to `go all in` for Robert Downey Jr., and emphasized that: `If Robert plays Iron Man, there will only be two scenarios: One is that he is extremely successful, becomes
And happily, Robert’s excellent performance conquered everyone, helping Marvel Studios catch the eye of Disney, and he himself became an irreplaceable Tony Stark.
Kevin shared: “I remember at that time, the marketing team at Paramount (the unit that produced Iron Man 1) had great expectations for this movie.
“And so I was faced with one of the most important decisions of my life, as president of Marvel Studios: Putting all my trust in Robert Downey Jr.
After the success of Iron Man, Robert Downey Jr.
According to Comicbook / Young Intellectuals
